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CHEROKEE ATTRACTIONS:
Traffic Generators for Your Business
For the 350,000 people within a 50-mile radius of the Boundary (the distance to Asheville), and a wider population beyond, Cherokee is a major destination. Harrah’s Cherokee – N.C.’s #1 attraction – draws 3.5M visitors annually. And unlike seasonal attractions, Harrah’s operates 24/7/365.
Cherokee’s cultural attractions also draw a large regional and national audience. We hosted over 1.25 million overnight visitors on the Boundary in 2004. Factors driving this traffic include a new Cherokee Cultural Branding initiative, the most active and sophisticated advertising and public relations programs in Tribal history, and the Boundary’s location next door to the #1 and #3 tourist attractions in America: Great Smoky Mountains National Park, and the Blue Ridge Parkway. Visitors also stream to Cherokee for outstanding fishing, hiking, climbing, camping, cycling, river sports, and nature study. Each enthusiast brings incremental sales potential to the Boundary.
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